If you work in marketing, write a blog, or have your own business, it is vital that you at least know the basics of SEO.

But here’s where you might hit a stumbling block.

Successful SEO requires extensive knowledge of how search engines work. It takes time and practice to get right.

Plus, it’s like a moving target. SEO best practices are ever-changing and developing. That’s because the search engine algorithms are updated all the time.

A modern specialist must be a problem solver and decision maker, with the ability to prioritize and develop relevant and engaging content. You know the old adage, “Content is king?” well, modern SEO specialists know that search engines are placing increasing value on quality content – which will invariably include keyword or phrases that increases traffic to a site.